Karim Habib has overseen a dramatic restyle of not just Kia's range of cars but also the company's branding and logo.

Kia has achieved double digit growth over the past five years in all major markets, and to date is the third best-selling brand in the UK in 2025 behind only Volkswagen and Ford.

Habib shares the secrets of Kia's design success with Autocar editor Mark Tisshaw from his office at the Kia global design centre in Korea.