Honda will unveil a new global series of electric cars at the Consumer Electronic Show (CES) in Las Vegas on 9 January 2024.

Scant detail is currently known about the forms these new EVs will take, but a teaser image published by the firm shows the low-set, streamlined front end of one.

It represents a dramatic shift from the Japanese brand’s existing cars, with flat, uncomplicated surfaces, a chin spoiler and flush light bars. 

The wheel picture features flat, geometric styling, similar to the drag-reducing designs used on the new Peugeot e-3008 and Renault Scenic E-Tech.

Alongside the announcement, Honda reiterated its goal to become an electric-only brand by 2040 and to achieve net-zero carbon emissions by 2050.

Much of the brand’s recent work has concerned the latter target, exploring new materials and construction methods.

The Honda Sustaina-C concept shown at the Tokyo motor show in October represented the latest development on this front, with body panels made entirely from recycled acrylic resin.

The material – which can be recycled and reused after the theoretical lifespan of the Sustaina-C – can also be unpainted, further reducing CO2 emissions.

The same unpainted acrylic resin was used for the CI-MEV, a two-seat quadricycle-style pod for those in areas with limited public transport. 

The ambition is for such cars to establish a circular economy – to build new cars without producing new materials, instead recovering them from the existing car parc.