Mercedes-Benz has revealed the Vision Iconic, a luxury coupé concept with a bold art deco-inspired design that both previews the next S-Class and hints at the return of a two-door coupé and drop-top to the line-up.
The flamboyant concept also showcases some of the brand’s most advanced future technologies, including a hands-off, eyes-off autonomous system and steer-by-wire.
Unveiled at the brand’s design house in Shanghai, China, the new concept provides the first look at the future face of the S-Class, due in the UK in 2028.
The concept features a unique five-slat version of Mercedes’ illuminated ‘Iconic Grille’ that was first seen on the new GLC EV. The panel is larger and more upright than on the current S-Class, and is a reinterpretation of the classic grille design that dates back to the 1900 Mercedes 35 PS.
Like the upcoming C-Class, the eighth-generation S-Class will be launched exclusively as an MB.EA-platform-based EV, with a heavily facelifted version of the currentgeneration MRA-based S-Class arriving soon after as part of an effort to extend the life of combustion-engined cars in the most cost-effective way possible.
In contrast to today’s range, both versions will share identical designs in a move to unify model lines regardless of powertrain. They will also share a name, with the EQS badge being axed as Mercedes abandons dedicated model names for its EVs.
The S-Class could be the first Mercedes to sport an illuminated three-pointed star, a key element of the concept’s front end.

Speaking to Autocar, Mercedes design boss Gorden Wagener said the concept was inspired by “the golden era of automotive design of the 1930sâ€, blending classic elements from some of Mercedes’ most celebrated models. He added that the radical interior is “lounge first, driver secondâ€.
The Vision Iconic is also the strongest signal yet that Mercedes-Benz is considering a return of the S-Class coupé and cabriolet to its line-up. The flagship two-door models, a mainstay of the Mercedes-Benz line-up for more than 60 years, were discontinued in 2021 as part of a streamlining of the company’s range.
However, insiders now suggest they could return as part of a push to introduce more low-volume, high-margin models, which could pave the way for a return of the pair later in the decade.
The Vision Iconic receives a suite of new automotive technologies that are still being developed, including level-four autonomous driving for hands-off, eyes-off driving. Mercedes offers its level-three (eyes-on) Drive Pilot system in its current S-Class.
This level-four system features a new ‘neuromorphic’ computer system that is claimed to mimic the human brain’s neural networks. It is said to make driving calculations up to 10 times faster and be 90% more energy-efficient than the Drive Pilot system.
The concept also showcases a new steer-by-wire system, which has already been confirmed for use by the next S-Class. When combined with a reworked version of the existing models’ rear-axle steering, it is claimed to increase agility and low-speed manoeuvrability.