Jaguar has finally named the date and location of the launch of its hotly anticipated Type 01 luxury electric GT that kicks off the rebirth of the storied brand.

The launch will take place in New York in October, JLR chief commercial officer Leonard Hoornik told participants at the company’s investor day, held on 17 June. “We will launch it… in a very, very special way,” he said, without going into detail. 

The decision to pick a US location following the concept’s unveiling in Miami last year shows that JLR still believes America will be a key market for the car, despite the country’s rollback of emissions legislation and the criticism from some commentators over the brand's relaunch.

JLR has reiterated its desire to keep Jaguar electric despite its recent decision to offer hybrid alternatives for its previously electric-only EMA platform, which will underpin replacements for the likes of the Range Rover Evoque and Velar.

“The reason we are saying that is because the kind of performance attributes we want Jaguar to perform against can be delivered only through an electric [drivetrain],” said CEO PB Balaji at the investor day."

The 1000bhp-plus sports saloon, which heralds Jaguar's new era as a maker of pure-electric luxury cars, had previously been known as Type 00 after the preceding concept or X900, its internal codename – but was recently confirmed to take the Type 01 name into showrooms.

This is a name with three significant elements, said the company.

The 'Type' prefix emphasises the new car's place in a succession of "legendary predecessors" stretching back to the C-Type racer that won at Le Mans in 1951 and continuing through the D-Type, E-Type and F-Type. 

Each of these cars, said Jaguar, was celebrated for blending "an engaging drive with deep reserves of power, plus refinement and composure" - attributes it aims for the new EV to share.

Meanwhile, the '0' represents its zero-emissions powertrain and the '1' "denotes its status as the first Jaguar of a new era".

Camouflaged prototypes of the Type 01, which Autocar drove recently in Sweden, took to the circuit for a public demonstration ahead of the Formula E race in Monaco last month as part of the build-up to its October launch. 

The Type 01 will come to market in the first half of 2027, breaking a circa 18-month hiatus on new Jaguar production that began with the retirement of the F-Pace SUV in December.

The marque is being completely rebranded and repositioned as a more upmarket purveyor of exclusive, luxury-oriented EVs priced well above the relatively mainstream models that made up its most recent rline-up. 

Prices for the Type 01 are set to range from around £120,000 to more than £150,000 for high-spec, heavily personalised examples - a window that Jaguar believes pitches itself between more mainstream premium marques like BMW and Mercedes-Benz and top-drawer luxury contenders like Bentley and Aston Martin.

Details on further models to follow have yet to be officially confirmed, but Autocar has previously reported that a large limousine and an SUV are likely to be the next cars to use Jaguar's bespoke new JEA architecture - and now it looks like they could take the Type 02 and Type 03 names into production.