The new Genesis G90 Wingback previews an estate version of the Korean luxury brand’s flagship saloon in high-performance Magma form that's set to serve as a future BMW M5 Touring rival.

A surprise unveiling during the launch event for the marque’s new hot Magma sub-brand, the large executive estate is intended to show how Genesis will merge performance and luxury in the future. 

Although Genesis has yet to confirm any production intent, brand bosses hinted that there are plans for it. It is officially a showcase for the Genesis 'One of one' bespoke project, but Genesis bosses have indicated it would be relatively easy to develop a production version – if a business case can be made.

The current version of the G90 saloon was launched in 2021, but while it has been sold in a number of European countries since 2023, it is not offered in the UK.

The saloon is available with a 3.5-litre petrol V6 in 375bhp and 409bhp guises, and the Wingback uses the same running gear.

Genesis creative boss Luc Donckerwolke said the G90 Wingback concept was intended to give “a glimpse into the future of Magma and its spectrum of typologies. You dream it; we build it”.

Donckerwolke said the internal project name for the G90 Wingback is ‘Dr Evil’, which was developed from his nickname for the model.

He added: “It shows how Genesis can offer Dr Jekyll and Mr Hyde, with sports functionality with an aerodynamic and elegant body.”

He also said it was the “materialisation of an iron fist in a velvet glove, demonstrating that Magma is the culmination of the Genesis line-up”.

The Magma sub-brand will launch with the new GV60 Magma SUV, which will arrive next year, and Genesis plans to offer a hot version of every model in its current line-up. There will also be a new Magma GT sports car that will be used as the basis for a GT3 racer.